Actor Bae Yong-joon’s management agency Keyeast says it has allowed the portable multimedia devices Nintendo DS and Nintendo DS Light the right to use the actor’s face and voice for their Korean language education software. Under the latest agreement, Nintendo will release a brand new software program that allows users to listen, read and write Korean with Bae Yong-joon in January. The educational program will be divided into three levels so that users can enjoy a wide range of games according to their level of Korean.
“DS Yonsama,” the prospective name for the new program will be introduced to the market through an internet shopping mall run by BOF nternational, the Japanese branch of Keyeast. The software will be sold for 5,000 yen and will receive pre-orders.
Keyeast says the demand for Nintendo’s Hangeul education software is expected to be high. Some 22 million units of the Nintendo DS have been sold in Japan and it is considered a must-have item among women in their 30s.
Bae is currently planning to release a travel book and photo book about the “beauty of Korea.”