Hallyu star Bae Yong-jun has been announced as the recipient of the ceremonial Culture Medal. Upon hearing the news, the actor responded, “I will try to live up to the honor by working harder.”
In an interview with Yonhap News, he said winning the award was a “great responsibility” bestowed upon him and–though he felt he was lacking in many ways–he would “work harder to introduce more of Korea’s culture to the world.”
The Ministry of Culture, Sports and Tourism had recommended Bae for the Culture Medal due to his part in bringing Korean popular culture to the world through the TV drama, “Winter Sonata.”
Bae will be receiving the medal at the Chungcheongbuk-do Province Cheongju Arts Center on October 18th, during the “2008 Culture Day” event.
The Culture Medal is a government award given to figures who have made a cultural impact through various fields. Lee Young-ae won a Culture Medal in 2007 for her influence on the Hallyu phenomenon with the drama “Daejanggeum.”
Bae Yong-joon will be lending his face to Korean cosmetics and skincare brand, “The Faceshop,” on a 1 year contract. The ajummified Hallyu actor was chosen for his legions of fans all over Asia. If the Faceshop wants to appeal to an older crowd of women who are willing to buy anything of his, then they made the right choice. However, if the brand wants younger and more hip customers, they have completely missed the boat.
Beginning in November. Bae Yong-joon will model for the Faceshop’s 5th Anniversary advertisements.
Lee Bo-young is the model for the women’s skincare and makeup for The Faceshop.
source : Popseoul
“Drops of God”, a new drama series expected to feature Bae Yong-joon
as the leading man, will be produced by the actor’s management agency, Keyeast Inc. The company recently said it has decided to produce the drama, slated for broadcast in the second half of 2009. It will be the first drama production for the company.”Drops of God” is a phenomenally popular Japanese comic series written by Tadashi Agi and illustrated by Shu Okimoto that gave birth to a worldwide wine boom. Keyeast Inc, which recently bought the copyright for the Korean drama version of “Drops of God”, said it is looking for writers, directors and cast for the show, which is scheduled to air in the second half of next year. It added that there is a high chance that Bae will take on the leading role of Itse Tomine.
The company said Bae, who is still recovering from an injury he suffered while shooting “The Legend”, visits the office whenever he can to discuss the direction of the drama, and studies wine in his free time.